KP Snacks, part of the Intersnack Group, is pleased to announce that it has reached an agreement to acquire Whole Earth Foods Limited from the Ecotone group, a European leader in organic and plant-based food, for an undisclosed amount.
The Whole Earth brand, which includes the Nut Butters and Soft Drinks ranges, has experienced phenomenal growth since Ecotone acquired the brand back in 2003, achieving fivefold sales returns to become the No.1 peanut butter brand* in the UK and achieving impressive growth across organic peanut butter in other key European markets including Germany, the Netherlands, France, Spain and Italy.
Mark Thorpe, CEO of KP Snacks, says: “Whole Earth Foods is a fantastic addition to our business, expanding our selection of delicious, healthier products. Known for its commitment to high-quality, nutritious food, Whole Earth Foods complements our portfolio of iconic brands and aligns with our sustainable business practices.”
Christophe Barnouin, CEO of Ecotone, says: “This sale is an acknowledgement of Ecotone’s 22 years of sustainable growth with the Whole Earth brand, from a UK start-up to a leading European brand. The integration into KP Snacks will enable Whole Earth Foods to continue to invest and grow for the future.”
*Source: IRI MAT 04/08/2024
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About KP Snacks
KP Snacks is the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks. We make some of Britain’s most iconic snack brands including McCoy’s, Hula Hoops, Tyrrells, Butterkist, KP Nuts, POM-BEAR, popchips, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters and Frisps. We also produce many fantastic products for the UK’s leading retailers. We are proud to create millions of happy snacking moments for people every day! We employ over 2,200 people in the UK across our seven manufacturing sites and our head office in Slough, Berkshire. KP Snacks is proud to be part of the Intersnack Group.
About Ecotone
Ecotone is the European leader in organic, vegetarian and fair trade food. Our mission is to nourish biodiversity, through strong and committed brands: Allos, Alter Eco, Bjorg, Bonneterre, Clipper, Destination, El Granero, Isola Bio, Kallø, and Zonnatura. In 2019, we were the 1st European food company to obtain the B Corp certification. We employ 1600 people and are headquartered in Lyon (France).
